Associate Director Digital Marketing, Hereditary Angioedema (HAE)

Company: Intellia Therapeutics
Location: Cambridge
Posted on: July 17, 2025

Job Description:

Why Join Intellia? Our mission is to develop curative genome editing treatments that can positively transform the lives of people living with severe and life-threatening diseases. Beyond our science, we live our four core values: One, Explore, Disrupt, Deliver and feel strongly that you can achieve more at Intellia. We have a single-minded determination to excel and succeed together. We believe in the power of curiosity and pushing boundaries. We welcome challenging thoughts and imagination to develop innovative solutions. And we know that patients are counting on us to make the promise a reality, so we must maintain high standards and get it done. We wantall ofour people to go beyond what is possible. We aren’t constrained by typical end rails, and we aren’t out to just “treat” people. We’re all in this for something more. We’re driven to cure and motivated for change. Just imagine the possibilities of what we can do together. Associate Director Digital Marketing, Hereditary Angioedema (HAE) Job Summary The Associate Director (AD), Digital Marketing will play a pivotal role in reaching and engaging the hereditary angioedema (HAE) healthcare provider (HCP) and patient community, driving awareness of unmet needs and elevating brand visibility post-approval. This individual will lead omnichannel planning, execution and measurement as member of the HAE Brand Team and in close partnership with external Agency partners, Intellia IT and Commercial Operations teams. This person will be responsible for leading initiatives across areas such as email marketing, website execution, paid media campaigns (search, display, programmatic, video) and social media. This role requires in-depth experience in digital and non-personal promotional tactics, as well as media strategy for pharmaceutical/biotech marketing campaigns. The position will focus on driving digital communication and engagement with key audiences, including patients, caregivers, and healthcare providers, ensuring alignment with regulatory and industry standards. Duties/Responsibilities Serve as an internal thought leader to deliver high-impact digital marketing programs across channels for healthcare providers (HCPs) and patients/caregivers Partner closely with the HCP and Patient Marketing Leads to translate branded/unbranded strategic direction and core campaign materials into a comprehensive digital, multi-channel tactical plan Develop and support omnichannel strategies and tactics that extend across social, web, mobile, online advertising, search (SEO), etc., and seamlessly integrate with offline and field communication touchpoints Partner with external agencies and vendors to drive digital tactics, including patient and healthcare professional (HCP) websites, digital media, social channels, and email campaigns Serve as the critical bridge between the HAE Brand Team and our IT partners Partner with Commercial Operations and IT to establish and maintain the digital marketing technology stack and associated commercial data Work closely with the Commercial Operations team to develop omnichannel targeting approach and craft measurement plans to evaluate program performance Collaborate with Corporate Communications on key digital and PR activities Identify and implement digital enhancements based on data insights and industry best practices Build and evolve subject matter knowledge regarding digital channels, data privacy, capabilities, and relevant vendors, including the establishment of best practices and standards Ensure on-time, on-budget delivery of activities Requirements Proven track record of collaboration and coordination with key internal and external stakeholders, including the ability to influence without formal authority Ability to communicate technical concepts effectively to members of cross-functional teams and stakeholders Self-starter with excellent organizational skills, able to prioritize workload and maintain high attention to detail Demonstrated track record of developing and executing successful digital and social strategies and programs Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy Robust knowledge of the digital marketing landscape, data privacy considerations, tools, and techniques for measuring impact Proficiency in Microsoft Office tools (Excel, Outlook, Word, PowerPoint, etc.) Travels as needed: 5-10% Bachelor’s degree required 5 years of relevant progressive experience within digital marketing and at least 3 years of pharmaceutical/biotech experience Experience across both physician and consumer audiences required Pharmaceutical launch experience a plus Rare disease experience a plus Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in patient, caregiver, and healthcare marketing, including the Medical Legal Regulatory Review Committee (MLR) approval process and privacy considerations LI-Hybrid Covid-19 Vaccination Policy: All Intellia employees, regardless of work location, are expected to follow all applicable federal, state, and local public health regulations and guidelines, and are strongly encouraged to follow all public health recommendations, including being vaccinated for COVID-19. EEOC Statement: Intellia believes in a diverse environment, and is committed to equal employment opportunity for all its employees and qualified applicants. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Intellia will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Keywords: Intellia Therapeutics, Chelsea , Associate Director Digital Marketing, Hereditary Angioedema (HAE), PR / Public Relations , Cambridge, Massachusetts