Director of Marketing

Company: Divided Sky Foundation
Location: Ludlow
Posted on: February 16, 2026

Job Description:

Job Description Job Description Salary: $80,000 - $90,000 We are looking for a Director of Marketing to join our team and make a difference in the lives of others! The Divided Sky Foundation is an abstinence-based 12 Step residential recovery program located in Ludlow, Vermont. Our mission is to provide educational and introspective programming to foster a sober and productive foundation for individuals affected by addiction. By offering a diverse collection of strategies and approaches to recovery anchored in the 12 Steps, emotional sobriety, and mindfulness we will support individuals to construct and utilize the tools necessary to thrive in long-term recovery. We are currently seeking a Director of Marketing, responsible for leading and executing strategies that promote and strengthen the Divided Sky brand. This role oversees the development and consistency of messaging, themes, and branding across all advertising, social media, and promotional platforms. Responsibilities include planning and managing community engagement initiatives, special events, and conferences to showcase Divided Sky's unique offerings and amplify messaging. The Director of Marketing conducts research to identify effective messaging and select appropriate marketing channels to reach targeted audiences. This position collaborates closely with executive leadership and internal stakeholders to ensure marketing strategies align with organizational goals, policies, and overall business objectives. In addition to base compensation, Divided Sky offers competitive benefits including generous paid time off, medical, dental, vision, and a 403(b) retirement plan. This is a hybrid role with regular opportunities to be on-site (expected 3-5 days each month) to connect, collaborate, and build alongside our incredible Ludlow, VT based team. Accountabilities Strategic Planning This roledevelops organizational goals into annual timelines, workflows, and campaign arcs. Design and implementannual campaigns Design andmaintainmarketingroadmaps,sequencingandpacing Maintainmulti-channel alignment (email, events, donors, social, community) Programs, Events&Community Engagement Thisroleincludesevent planningandon-the-groundleadership. Community engagementwith donors, supporters,behavioralhealthcareand sober community partners Assistin planning and execution ofmajor events Lead post-event debriefsandidentifygrowth opportunities Creative Direction, Narrative & Messaging Leadership The role stewards Divided Skys voice and builds narrative arcs forallcampaignsandeventswhile overseeingmulti-channel marketing strategy to ensure brand standards. Additional Accountabilities Curate andmaintainthe organization of all Divided Sky digital marketing assets across Recovery Program, Development and Tour Channels Utilizecentralfundraising and recovery programCRM databasestoidentifymarketing -related metrics and customizations Track projects to measure effectiveness and preparestatus reports for stakeholders. Provide editing, copywriting, and creativedesignfor marketing materials including brochures,website, fliers, etc. Capture content (images, videos, testimonials) on-site and at DSF events Create,editand publish Divided Sky newsletters, emails, socialmediaand any other needed communications. Managemarketingtechnology integrations Develop andassistin the design ofplans for fundraising opportunities Draft press releases and respond to press inquiries Support Tour Coordinator as needed Develop andmaintaincatalogue of Divided Sky merchandiseassistingwith orders, inventory and print on demand store. Other dutiesas assigned Core Values - Promote and adhere to the workplace values of kindness, teamwork, empathy, integrity,excellence and mission. Education, Experience, Skills BachelorsDegree in marketingorrelevant experience required. Strong analyticalskills and attention to detail. Lived experience in, or an understanding of recovery is strongly preferred. Knowledge ofthe addiction and recovery field, residentialprogrammingand 12Steptreatmentpreferred. Abilityto work collaboratively and compassionately isrequired. Strong organizational, communicationand time management skillsisrequired. Valid drivers license and reliable transportationrequired. Work Conditions and Physical Requirements Work Setting:Indoor and outdoor work will berequiredfor all seasons. Body Positioning:Spend time sitting and standing,stoopingor crouching, walking, ascending/descending stairs, making repetitive motions,spendtime using hands to handle, control or feel objects, tools or controls. Frequently lift or move up to 10 lbs. Occasionally lift or move up to 50 lbs. Communication: Contact withothers, e-mail, in-person discussions, public speaking,telephoneand video calls.

Keywords: Divided Sky Foundation, Chelsea , Director of Marketing, PR / Public Relations , Ludlow, Massachusetts